Whether writing a d’var
on a Torah portion, looking for guidance on Jewish ceremonies, studying
Hebrew, or seeking a community in which they will receive a warm
welcome, Jews and those who wish to learn about Judaism turn first to
the Internet, where all the world's resources are available with a few
keystrokes.
Of course, nothing will replace the ruach
of worshipping together, the warm embrace of friends at an oneg, or the
support and comfort the congregational family brings to a family in
mourning. Distance no longer defines what or how Jews connect with one
another, however, and with the ability to instantaneously send messages
to members, religious school parents, teens and visitors, how you
communicate with your various constituencies should change as well.
Technology Resources
Wall to Wall: An Introduction to Facebook - This introductory guide to Facebook will take you through the step-by-step process of setting up and using a Facebook Page for your congregation. Stay tuned for more advanced Facebook guides.
Creating a Website - Get valuable guidance on design, writing for the web, suggested policies on advertising and privacy, and more. Website Design 101 will help you plot out our navigation, work with images, and points the way to valuable resources.
Streaming Video - The Union has started a new Wiki page for congregational technology leaders to share ideas and advice about streaming video. If you have experience using streaming video for services and other events, we hope that you will join and contribute your knowledge!
Communications - Get guidance on email newsletters and help on how to ensure your communications deliver the right message. Services from the Union - An overview of what the Union offers our member congregations: websites, blogs, consulting, and more.
COMING SOON: More Social Media Guides - Many congregations are already using Facebook and Twitter to build community and make connections. The Union is creating a new set of resources to help you learn why and how to best utilize these tools.
Creating a Congregational Blog
We all strive to create opportunities for our congregants to connect with each other in fulfilling and meaningful ways. The blog, when thoughtfully used and maintained, can offer a chance for this to happen. Learn more about why and how you should build a congregational blog, and get resources and support for creating a vibrant online community that will strengthen your offline community.
RJ Blogs: A Free Service for URJ Congregations
We'll set you up with a dynamic, customized blog branded to meet your congregation's needs, hosting, technical support, guides, and e-newsletters. You also get the benefits of becoming part of a supportive community of congregational bloggers.
Join Rabbi Victor Appell, Marketing and Outreach Specialist, for this webinar which will explore a number of topics including website layout and content, how to provide your members with the information they want, and making sure your temple website is inviting potential members.
Gain insight into building a core team of contributors for your blog. Learn helpful blogging tips, advice on balancing contributions between staff and congregants, and learn to gauge what makes a successful blog a success.
Now more than ever, marketing is a necessary and valuable tool for congregations. Marketing can help your congregation define its message and communicate it effectively.
Multimedia: 