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November 20, 2014 | 27th Cheshvan 5775

Press and Community Relations Manager

The Press and Community Relations Manager is responsible for developing and implementing public relations and social media strategies to promote the RAC's campaigns and work. Reporting to the Director of Communications, the Washington, DC-based position requires discretion, impeccable judgment, grace under pressure, the ability to shift directions quickly and creativity.

Aside from earned and social media, the RAC's Communications Department works on the web, email, display marketing, as well as IT, Development and other areas as needed.  We seek a self-starter who wishes to learn and contribute to the unique communications challenges facing religious advocates.  We work as a tightly knit collaborative team to achieve our goals in a rigorous and creative context.

Responsibilities:

  • Nurture key relationships and presence for the RAC in print media, broadcast, and in relevant social media platforms, such as Facebook, Twitter, LinkedIn, YouTube, etc.
  • Serve as the lead coordinator for press releases, op eds, LTEs, social media posts, responses and engagement efforts on social platforms, as well as external sites and blogs; exercise judgment to ensure RAC's brand is consistently integrated into our media efforts and reflects our core mission at all times.
    • Develop targeted media lists, build and maintain media relationships with relevant press contacts, as well as foster key relationships for senior staff
    • Develop lists and groups of key social influencers, media and other important groups of people on social platforms.
  • Use discretion in developing effective and measurable strategies around distribution/placement of media collateral such as op eds, blog posts, press releases, videos, images, etc.
  • Develop compelling content and pitches with personal stories and programmatic successes; maintain a bank of stories, spokespersons and participants that serve mission priorities.
  • Write, proofread and update copy, e-newsletters, web, social "blurbs", etc.
  • Monitor mentions and newsmedia daily and seek out rapid response opportunities.
  • Work with digital specialists, policy and program staff and others to ensure effective development of campaign materials and coordination of communications strategies for appropriate platforms, both internally and externally.
  • Provide communications training, support and liaising with other staff and other internal and external partners across the Reform Movement and North America.
  • Develop media coverage analysis, reports and summaries for internal and external stakeholders (applies to both traditional and social media).
  • Perform other tasks as assigned.

Qualifications:

  • Bachelors degree from a four-year college or university in communications, marketing, public relations or related discipline and 3+ years work experience.
  • Experience crafting and implementing integrated issue and advocacy communications campaigns; able to meet tight deadlines and handle challenging situations with grace
  • Expert user of social media; including demonstrated experience with Twitter, Facebook pages, social ad campaigns and strategic social community development.
  • Experience successfully managing relationships with external stakeholders, partners, elected officials, nonprofits and government agencies.
  • Hands-on experience pitching and working with local, regional, and national media including traditional print, radio and television reporters and producers.
  • Impeccable manners, particularly on the phone; expert "cold caller".
  • Highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven environment.
  • Experience planning successful media events, from media outreach to materials development to logistics.
  • Excellent interpersonal and persuasive communication skills, including ability to maintain strong professional relationships with a range of groups both in person and by writing/phone.
  • Experience writing press releases, website copy, talking points, radio and television spots and newsletter articles.
  • Track record of securing local, state and national media coverage; contacts with media outlets and reporters a plus.
  • Impeccable proof reading, grammar, and editing skills.
  • Public affairs, press secretary, media, or Capitol Hill experience preferred.
  • A strong desire to contribute to the RAC's mission of Jewish social justice.
  • Familiarity, comfort and knowledge of the Jewish community and Jewish press.

To Apply:

Submit resume, cover letter and salary requirements to: Sean Thibault, Communications Director, sthibault@rac.org.

 

The Religious Action center of Reform Judaism is an Equal Opportunity Employer. Unfortunately, we will only be able to contact those applicants who are selected for an interview.  Your application will be kept on file for 6 months and considered for other opportunities at the Center.  Thank you for taking the time to apply, we appreciate your interest.

 
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