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August 28, 2015 | 13th Elul 5775

URJ Launches RJ WebBuilder 2.0, The Second Generation of Dynamic Websites for Congregations

Powered by a robust platform developed by Whole Megillah, congregations will benefit from cutting-edge technology

Annette Powers

DECEMBER 9, 2011, NEW YORK - The Union for Reform Judaism (URJ) and Whole Megillah, a technology division of Virtually Beautiful, Inc., today announced the launch of the New RJ WebBuilder 2.0, a custom platform of state-of-the-art websites for URJ synagogues. As with the first generation of websites offered to congregations by the URJ, the service remains a benefit of URJ membership.

"Since having a robust, user-friendly website is no longer a luxury, but rather a necessity for congregations, the URJ is thrilled to partner with Whole Megillah to empower our congregations with the most advanced tool available for creating their internet presences," remarked URJ COO Barbara G. Saidel. "The new service allows our synagogues to bypass the technological, financial and logistical hurdles of sourcing and building their own sites to free up their resources for the sacred task of building community."

Whole Megillah developers designed the innovative platform for the URJ, and together with the URJ, will implement and offer the WebBuilder to all URJ congregations. The new RJ WebBuilder 2.0 is designed for individual synagogues to utilize and create a unique, exciting and engaging online presence. Each website offers features tailored for Reform congregational use, enriched by content provided by the URJ, and allows for significant customization.The new platform offers simple management, modern designs, and a scalable and expandable website platform that includes many made-to-order features. 

"We are excited about our relationship with the URJ and helping to strengthen the online connection of URJ congregations, members and community with innovative technology," stated Carmi Y. Plaut, president of Whole Megillah.  "We have created a robust and creative platform with some great online features that will allow synagogues to easily include areas for multi-media, Jewish learning and content."

About Whole Megillah and Virtually Beautiful, a Jewish Technology Company:

Whole Megillah is the web development division of Virtually Beautiful, Inc., a Jewish technology company that engages in affordable, innovative online solutions and cutting edge design. Its focus is on Jewish organizations, Jewish content, and growing Jewish online world.  Other Virtually Beautiful divisions include Judaica Beautiful, an online Judaica e-store affiliate network, managing over 200 Jewish organizations and synagogues with individual storefronts; and MazelTV, offering simple video streaming solutions for the Jewish world. Whole Megillah has offices in Taos, NM and Chicago, IL. For more information please contact

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