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October 24, 2014 | 30th Tishrei 5775
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Sample End-of-Year Appeal Letter

Send a letter to your membership (personalized letters are best) asking for end of year tax deductible contributions. Here is a sample letter that we like, along with a response form. If you have a direct mail letter that you want to share, please send it to us so it can be posted.

Date/Hebrew Date

Name
Address
City, ST   Zip

Dear (first names),

Each year seems to pass more quickly than the last, especially this year, when our oldest child entered college and our youngest entered high school (sniff!).

It’s hard to believe that in just a couple of weeks we will be celebrating Chanukah, the festival of lights, when we will be reminded that miracles can happen.

Just as I have concerns and hopes about my sons’ well-being in this year of big transitions, so too do I reflect constantly on Temple ABC, the institution and community I love.

We can all be very proud of what we accomplished this past year. It was jam-packed with special events, such as the Joshua Nelson concert, “Goys and Dolls” and Celebrate Temple ABC. 

A large percentage of our membership participated in our Torah scroll repair project, Connecting Hand to Heart. We strengthened our connection to Israel through the JCC’s Makom initiative and enlivened worship with Synaplex experiences.

Behind the scenes, we discussed new approaches to life-long Jewish education, developed leaders, and performed gimilut chasadim (acts of loving-kindness) on an on-going basis.

We’re already making progress on our goals for this year. We’ve hired new Youth Group Advisors, who are eager to help us grow the junior and senior groups. With other new staff we are poised to strengthen both our b’nai mitzvah and Shoresh Pre-school programs.

A committee is busy planning a family retreat for February, and we are looking forward to a congregational trip to Israel next summer. We will offer new Synaplex, Tarbut and Adult Ed programming.  Our discussions about congregational education will culminate in a new program to be rolled out in September 2010.

We hope to devote more energy to ensuring the long-term health of our synagogue by focusing on membership, debt reduction and endowment.

Today I am writing to ask for your help in the short term. Membership dues alone are not enough to support our synagogue (or any other) these days.  They don’t cover our operating expenses, much less the myriad of programs and support services we provide. 

Most of what I described above couldn’t happen without gifts of time and money from congregants like you and me. Your participation in our Chanukah-End of Year Appeal is crucial to maintaining Temple ABC, which is more than a religious school, more than a bimah, more than a place for social gatherings. 

It is our community’s Jewish home.  

Far more important than any achievement or event is the fact that we have a place where we can gather, grow and share the events in our lives, whether they are sad or joyous.

As we come together with loved ones for Hanukkah - and as you are thinking about end of year contributions for tax purposes - I urge you to join me in making a contribution to Temple ABC. Your gift of $180, $250, $360 or whatever amount you can afford will be greatly appreciated.

In the tradition of the “Chanukah miracle of the oil”, join me in creating another miracle: the miracle of a strong Jewish community in “Anytown” for generations to come.

Thank you in advance for your support.  May the Chanukah lights bring warmth and strength to you and your loved ones in the coming days.

L’shalom,

Jane Smith
President

P.S. Your tax deductible gift of $180, $250, $360, or whatever amount with which you are comfortable, is very important to me and Temple ABC. In order to take advantage of a tax deduction in 2009, your contribution must be postmarked by December 31, 2009. Thank you in advance for your kindness.


Response form

Name_____________________________________________________________

Address___________________________________________________________

City______________________________ST________Zip____________________

Home Tel:_________________________Bus Tel:_________________


I/we are pleased to make a contribution to Temple ABC of:

__$360            __$250            __$180            Other $_____

Checks should be made payable to Temple ABC and mailed to the Temple office in the enclosed return envelope. To pay by credit card, please complete

Card type:                 __Master Card    __Visa      __Amex

Name on card_______________________________________________

Card number________________________________________________

Exp. Date_______________________Security code________________

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