Here's an example of an effective and well-written letter you can adapt for your use.
Date/Hebrew
Date
Name Address City,
ST Zip
Dear
(first names),
Each
summer seems to pass more quickly than the last, especially this year, when my oldest
child is entering college and our youngest is entering high school (sniff!). It's
hard to believe that in just a few weeks we'll once again observe the High Holy
Days, a season of both reflection and hope.
Just
as I have concerns and hopes about my sons' well-being in this year of big
transitions, so too do I reflect constantly on Temple Ner Tamid, the
institution and community I love.
We
can all be very proud of what we accomplished this past year. 2006-2007 was
jam-packed with special events, such as the Joshua Nelson concert, "Goys and
Dolls" and Celebrate TNT.
A
large percentage of our membership participated in our Torah scroll repair project,
Connecting Hand to Heart. We strengthened our connection to Israel through
the JCC's Makom initiative and enlivened worship with Synaplex experiences.
Behind
the scenes, we discussed new approaches to life-long Jewish education,
developed leaders, and performed gimilut chasadim (acts of
loving-kindness) on an on-going basis.
We're
already making progress on our goals for 2007-2008. We've hired a new Youth
Group Advisor, who is eager to help us grow the junior and senior groups. With
other new staff we are poised to strengthen both our b'nai mitzvah and Shoresh Pre-school programs.
A
committee is planning a family retreat for February, and we are looking forward
to a congregational trip to Israel
next summer. We will offer new Synaplex, Tarbut and Adult Ed programming. Our discussions about congregational education
will culminate in a new program to be rolled out in September 2008. We aim to devote
more energy to ensuring the long-term health of our synagogue by focusing on
membership, debt reduction and endowment.
Today
I am writing to ask for your help in the short term. Membership dues alone are
not enough to support our synagogue (or any other) these days. They don't cover our operating expenses, much
less the myriad of programs and support services we provide.
Most
of what I described above couldn't happen without gifts of time and money from
congregants. Your participation in the High Holiday Appeal is crucial to maintaining
Temple Ner Tamid, which is more than a religious school, more than a bimah,
more than a place for social gatherings.
It
is our community's Jewish home.
Far
more important than any achievement or event is the fact that we have a place
where we can gather, grow and share the events in our lives, whether they are
sad or joyous.
As
we come together during the holiest time of the year, I urge you to join me in
making a contribution to Temple Ner Tamid's High Holy Day Appeal. Your gift
last year of $ X was greatly appreciated and helped TNT in so many ways. I hope
you will consider making an increased gift of $ A, $ B, or even $C. Remember, the more generous you are now, the
less often we will have to ask throughout the year.
Thank
you in advance for your support. Please
accept my personal best wishes for a year of good health, fulfillment, love and
peace.