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July 23, 2014 | 25th Tamuz 5774
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Fundraising Opportunities Online: Affiliate Marketing

Every synagogue leader is always looking for additional ways to increase revenue. One way to do this is through affiliate marketing, a process in which a congregation signs up with an online vendor and adds a link on the congregation website for that vendor.

While this is not likely to generate significant revenue, every little bit helps!  Also, Affiliate Marketing does not require much time to set up and requires minimal manpower to maintain.

Any time a congregant uses that link to make a purchase, a percentage of the sale will be sent to the synagogue. Vendors typically will pay 5% of the purchase price back to the synagogue.

There is usually no charge to the synagogue for signing up for this program. A number of vendors offer this program since they are benefiting with free advertisements on the synagogue website.  Below are two examples of vendors who offer an affiliate marketing program:

Thoughts to Consider:

  1. How do you market a program like this to the congregation so that people will be aware of it?
  2. Choose a vendor that is reputable and fits within the goals and mission of the synagogue.
  3. Look for a program that has no cost for the congregation to join.
  4. Consider vendors who are popular among synagogue members to affiliate with.
  5. The program should only require minimal time to set up and maintain.


Discuss!

If you are familiar with this program and are currently using an affiliate marketing program on your congregation's web site we would like to know what you think of it. Has it been helpful to you?  Has it helped increase revenue even in a small way? What have you earned in a month from this program?

If you haven't been using a marketing affiliate program what do you think of the possibility of instituting this in your congregation?

We look forward to hearing your thoughts and experience with this.

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