Today, marketing is a valuable tool for congregations. Marketing includes the array of tools at a congregations disposal for effectively communicating with both members and non-members. While a business might use marketing to help identify the needs of customers, your temple can use marketing to help you identify and meets the needs of congregants and prospective congregants.
A marketing plan can help your congregation:
create a vision or mission statement
create deeper connections with current members
learn what congregants want
identify potential members
create newsletters and e-bulletins
maximize the potential of websites
explore the potential of social networking for creating community
Whether you are sending a monthly e-newsletter to your members, writing for your website, setting up a conference call, or simply writing an email, we have resources to help you communicate more effectively.
Bulletin Bytes provides content for congregational bulletins, including information that may be of interest to your members.
Join the bulletin editors' e-mail discussion group. Send an e-mail with your name, congregation and e-mail address to URJ@urj.org.
In this webinar, we'll discuss how to use social media as an invaluable congregational marketing and communications tools.
Creating Your Website
Your website is your congregation's face to your community and the world, and very often the first place that potential members will go to find information. Here you will find guidelines, tools and support for creating an effective web presence for your congregation.
In order to successfully reach out to the unaffiliated your synagogue must advertise!
URJ member congregations can get personalized ads like the one at right. The ads are designed to attract interfaith families, families with young children, 20s/30s, empty-nesters, spiritual seekers and those seeking uplifting Friday night services. They can also be used to create posters, flyers, or additions to your membership packet. Choose an ad that is sure to attract your target audience!
National Center to Encourage Judaism Advertising Grant- Your synagogue can be eligible for an advertising grant from the National Center to Encourage Judaism (NCEJ) if you are planning to host a course that introduces unaffiliated Jews and non-Jews to Judaism, such as A Taste of Judaism, Introduction to Judaism or a similar course. The NCEJ will cover one half of your advertising costs up to a maximum of $1200 for the cost of an ad in the secular press. The NCEJ will continue to accept applications for 2 programs yearly in separate calendar quarters. For more details visit the NCEJ website.
Do you want to get the most from your advertising dollar?Consult our Primer on Print Advertising. This brochure was designed to help your congregation effectively advertise in the secular print media.