Today, marketing is a valuable tool for congregations. Marketing includes the array of tools at a congregations disposal for effectively communicating with both members and non-members. While a business might use marketing to help identify the needs of customers, your temple can use marketing to help you identify and meets the needs of congregants and prospective congregants.
A marketing plan can help your congregation:
create a vision or mission statement
create deeper connections with current members
learn what congregants want
identify potential members
create newsletters and e-bulletins
maximize the potential of websites
explore the potential of social networking for creating community
Bulletin Bytes provides content for congregational bulletins, including information that may be of interest to your members.
Your website is your congregation's face to your community and the world, and very often the first place that potential members will go to find information. Here you will find guidelines, tools and support for creating an effective web presence for your congregation.
In order to successfully reach out to the unaffiliated your synagogue must advertise!
URJ member congregations can get personalized ads like the one at right. The ads are designed to attract interfaith families, families with young children, 20s/30s, empty-nesters, spiritual seekers and those seeking uplifting Friday night services. They can also be used to create posters, flyers, or additions to your membership packet. Choose an ad that is sure to attract your target audience!