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October 1, 2014 | 7th Tishrei 5775
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Marketing & Communications

Computer, Marketing, Communications

Today, marketing is a valuable tool for congregations. Marketing includes the array of tools at a congregation’s disposal for effectively communicating with both members and non-members. While a business might use marketing to help identify the needs of customers, your temple can use marketing to help you identify and meets the needs of congregants and prospective congregants.

A marketing plan can help your congregation:

  • create a vision or mission statement
  • communicate information
  • create deeper connections with current members
  • learn what congregants want
  • identify potential members
  • create newsletters and e-bulletins
  • maximize the potential of websites
  • explore the potential of social networking for creating community
Creating Bulletins

Bulletin Bytes provides content for congregational bulletins, including information that may be of interest to your members.

Guide to Advertising in Bulletins 

Creating Your Website

Your website is your congregation's face to your community and the world, and very often the first place that potential members will go to find information. Here you will find guidelines, tools and support for creating an effective web presence for your congregation.

Publicity Resources
In order to successfully reach out to the unaffiliated your synagogue must advertise!
  • URJ member congregations can get personalized ads like the one at right. The ads are designed to attract interfaith families, families with young children, 20s/30s, empty-nesters, spiritual seekers and those seeking uplifting Friday night services. They can also be used to create posters, flyers, or additions to your membership packet. Choose an ad that is sure to attract your target audience!
For Additional Resources and Support

rabbi victor Rabbi Victor Appell
Congregational Marketing Director

Time Zone: EST
Phone: 212.650.4144 vappell@urj.org
 
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