Today, marketing is a valuable tool for congregations. Marketing includes the array of tools at a congregation’s disposal for effectively communicating with both members and non-members. While a business might use marketing to help identify the needs of customers, your temple can use marketing to help you identify and meets the needs of congregants and prospective congregants.
A marketing plan can help your congregation:
create a vision or mission statement
communicate information
create deeper connections with current members
learn what congregants want
identify potential members
create newsletters and e-bulletins
maximize the potential of websites
explore the potential of social networking for creating community
Creating Bulletins
Bulletin Bites provides content for congregational bulletins, including information that may be of interest to your members.
Join the bulletin editors' e-mail discussion group. Send an e-mail with your name, congregation and e-mail address to URJ@urj.org.
Your website is your congregation's face to your community and the world, and very often the first place that potential members will go to find information. Here you will find guidelines, tools and support for creating an effective web presence for your congregation.
Congregational Communications
Whether you are sending a monthly e-newsletter to your members, writing for your website, setting up a conference call, or simply writing an email, we have resources to help you communicate more effectively.
Now more than ever, marketing is a necessary and valuable tool for congregations. Marketing can help your congregation define its message and communicate it effectively.
Connect with a Specialist
Member congregations are encouraged to contact a specialist from the
Union's Congregational Consulting Group for additional resources and
support:
Multimedia: 