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June 30, 2015 | 13th Tamuz 5775

Rabbi Victor Appell

Victor AppellRabbi Victor Appell is the Congregational Marketing Director for the URJ.  He provides support to congregations that are developing marketing plans and seeking to better communicate with both current and potential members. Some of the areas in which Victor consults with congregations are developing a coordinated approach to communication; designing websites; updating and coordinating printed materials; creating electronic newsletters; and using social media.

Rabbi Appell, a native New Yorker, grew up in the Reform Movement. In high school, he served as a regional NFTY president and spent three summers on the staff of Eisner Camp in Great Barrington, MA.

As an adult, Rabbi Appell enjoyed a decade long career in sales and marketing.  Specializing in licensed apparel, Victor worked in the areas of product design and merchandising, marketing and sales training. After deciding to pursue a life-long dream of becoming a rabbi, Rabbi Appell was ordained at Hebrew Union College-Jewish Institute of Religion in 1999.  For four years he served as Assistant and then Associate Rabbi of Temple Jeremiah in Northfield, IL.  For two years, he served Temple Emanu-El in Edison, New Jersey. In July of 2005 Rabbi Appell joined the staff of the Union for Reform Judaism and served as the Director of Small Congregations and Co-Director of the Joint Commission on Synagogue Management.

Rabbi Appell is the author of the "Think Small" sections in the Union's materials designed for synagogue leaders.  His writings have appeared in Achim Magazine, Torat Chayim, Ten Minutes of Torah, Kulanu Handbook, The Gender Gap, and The Still Small Voice - Reflections on Being a Jewish Man.

Rabbi Appell, his partner and their two children live in Metuchen, NJ.

Time Zone: EST
Phone: 212.650.4144


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