Offering an entry level adult education program such as A Taste of Judaism , Introduction to Judaism, or other another type of basic Judaism class is a wonderful way to attract the unaffiliated to your congregation.
In order to successfully reach out to the unaffiliated your synagogue must advertise!
URJ member congregations can get personalized ads
like the one at right. The ads are designed to attract interfaith
families, families with young children, 20s/30s, empty-nesters,
spiritual seekers and those seeking uplifting Friday night services.
They can also be used to create posters, flyers, or additions to your
membership packet. Choose an ad that is sure to attract your target
audience!
National Center to Encourage Judaism Advertising Grant-
Your synagogue can be eligible for an advertising grant from the
National Center to Encourage Judaism (NCEJ) if you are planning to host
a course that introduces unaffiliated Jews and non-Jews to Judaism,
such as A Taste of Judaism, Introduction to Judaism or a similar
course. The NCEJ will cover one half of your advertising costs up to a
maximum of $1200 for the cost of an ad in the secular press. The NCEJ
will continue to accept applications for 2 programs yearly in separate
calendar quarters. Download the application.
Do you want to get the most from your advertising dollar?Consult our Primer on Print Advertising. This brochure was designed to help your congregation effectively advertise in the secular print media.
Beyond Shalom: Help your administrative staff see themselves as ambassadors for your
congregation. Front office staff members have a critical role in
synagogue life. As gatekeepers and ambassadors, their actions have an
impact on the public image of a congregation and sometimes even Judaism
itself. Beyond Shalom was designed as a training manual for staff and volunteers on "the front lines" of synagogue life.
Publicity Resources
Multimedia: 