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October 7, 2015 | 24th Tishrei 5776
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Reaching the Unaffiliated


Offering an entry level adult education program such as A Taste of Judaism , Introduction to Judaism, or other another type of basic Judaism class is a wonderful way to attract the unaffiliated to your congregation.

Apply for a Union for Reform Judaism advertising grant to host A Taste of Judaism in your synagogue! 

Publicity Resources

In order to successfully reach out to the unaffiliated your synagogue must advertise!

  • URJ member congregations can get personalized ads like the one at right. The ads are designed to attract interfaith families, families with young children, 20s/30s, empty-nesters, spiritual seekers and those seeking uplifting Friday night services. They can also be used to create posters, flyers, or additions to your membership packet. Choose an ad that is sure to attract your target audience!

  • National Center to Encourage Judaism Advertising Grant- Your synagogue can be eligible for an advertising grant from the National Center to Encourage Judaism (NCEJ) if you are planning to host a course that introduces unaffiliated Jews and non-Jews to Judaism, such as A Taste of Judaism, Introduction to Judaism or a similar course. The NCEJ will cover one half of your advertising costs up to a maximum of $1200 for the cost of an ad in the secular press. The NCEJ will continue to accept applications for 2 programs yearly in separate calendar quarters. Download the application.

  • Do you want to get the most from your advertising dollar? Consult our Primer on Print Advertising. This brochure was designed to help your congregation effectively advertise in the secular print media.


Make sure your website is welcoming! Check out our resources for Creating a Synagogue Website. Is your synagogue using RJ Web-Builder?

Other Important Resources


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