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August 29, 2015 | 14th Elul 5775

What Constitutes a Successfull Blog?

We are born for community. (Josephus)

At the end of the day, it's hard to determine what constitutes success with a congregational blog. It's hard to set quantifiable goals and even harder to determine how many people are actually involved and invested in this online community. But that's not to discourage you! The returns on your investment of time and energy may seem small at first, but may be farther reaching than you can imagine. The synagogue blog is not seeking to replace the interaction of congregants in the real-life community. Instead, look at it as an enhancement and a new possibility for those who are already invested and a chance to reach out to those who aren't quite sure. It's pretty safe to read a blog – it can be done in the privacy of your own home. But it can also be an opening, an opportunity, a chance to "meet" the community before actually walking into the synagogue doors. In many ways, it almost doesn't matter who or how many people are reading the blog. The very act of writing for the blog will have a great deal of impact on the participants, they themselves will likely find it to be worthwhile and self-fulfilling. The investment in cost is minimal, the investment in time can be spread over many different people. In addition, once the blog has been up and running for a while (so don't give up too fast!), it will become its own institution, a part of the greater whole of the congregation. Just like a chavurah or other small group, it may develop its own niche, its own following, and therefore serve its greatest purpose – to bring people together in ways that suit them best – and ultimately, to create holy community.  
-- This article by Rabbi Phyllis Sommer, 

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