A website that allows users to distribute short messages to other Twitter users A community that encourages like-minded people to connect with one another
How Does It Work?
Users follow other users they are interested in (people, companies, organizations etc.) When someone follows you, you don't have to follow them back When you visit Twitter.comyou see the updates of everyone you follow
Why Should A Congregation Use Twitter?
Reach more individuals Cost efficient Millions of people are on Twitter...go where your audience is Acquire new members Builds a network of like-minded individuals Creates a community of shared ideas and creativity
(n.) A Twitter post (v.) The act of posting on Twitter Maximum of 140 characters
Someone who posts on Twitter
When one tweeter repeats something posted by another tweeter Other users may read the post and retweetit again This helps word travel far and fast
When two tweeters follow each other, they can exchange private messages Messages are delivered by email and available to view on Twitter.com Also known as "27 messages"
A keyword or several keywords preceded by the "#"sign, such as #reformjudaism A way to tag a tweet with a keyword or subject This allows people to search Twitter for specific events or topics
A Twitter update that begins with an @username Posts will appear in the person's replies tab @replies are public, but directed at an individual
A tweet that contains @username in the body of the tweet A way to reference another tweeter in a tweet Allows users to find tweets that mention their username anywhere in the tweet
To receive updates by a Twitter user, follow that user Once you follow someone, their updates will appear on your Twitter home page along with the tweets of everyone else you follow
Following / Followers
Following A list of everyone you follow
Followers A list of everyone who follows you
Allows users to organize other users into groups Can be people you follow or do not follow
Tweet on a regular basis Answer questions from folowers in a timely manner Well written, grammatically correct tweets Tweets that consistently speak to your congregations mission Tweets that establish a consistent voice for your congregation Tweets that lead followers to more information on websites and blogs Shorten your links
Signs of Success
A growing number of followers Tweets are often retweeted Congregation is included on Twitter lists Growing community and conversation through Twitter
Congregational Tweet Examples
Congregational news, weekly torah portions, event promotion, blog posts Happy Chanukah. How are you celebrating the first night? Enjoy this Chanukah Video http://fb.me/GakuepG6 First Light One Light: http://bit.ly/i8axYc New Blog Post: Take the "Am I Prepared for Chanukah?" Quiz http://ow.ly/1aeQv9
How Much Time Does it Take?
Does not have to require a lot of time Takes up more time if it is used to post original content and not just links to existing content More time is needed if you tweet multiple times per day
How to Promote Your Twitter Feed
Generate content that attracts followers Email feed to congregants Announce feed in your newsletter Announce at services Word-of-mouth Hang up a sign in your lobby Use the hashtag(#) to tag relevant keywords Follow other Twitterersthat post about Reform Judaism or those connected to your congregation Reply to Tweets using @ symbol Add your feed to the URJ Twitter list Interact with new and existing followers
If you have any further questions, pleast contact us at firstname.lastname@example.org or at (212) 650-4222.