The Bridge Builder program is established as one element of the Union's multi-facetted approach to providing support and service to member congregations. The relationship-building efforts of Bridge Builders, along with the efforts of URJ staff, will help to strengthen connections to the URJ and create an awareness of the resources available to congregations.

Bridge Builders will help clarify lines of connection to the Union for, among other things, the many congregations who regularly use assets that they do not associate with the URJ. Bridge Builders will help network Union congregations that are addressing or have addressed similar challenges. In partnership with Congregational Representatives, Bridgebuilders will establish a relationship with synagogue leadership and professional staff that helps make the Union and its resources more valued by the congregation.