The new "burning bush" logo of Temple Israel in Memphis, Tennessee is featured in Graphis Logo Design, an international publication highlighting the world's leading trademarks and designs.
Working with congregational leaders, Tactical Magic, a Memphis-based branding firm, derived the logo from the Hebrew letter shin, "the same letter which appears on our sanctuary ark and on the doorposts of our homes," says Rabbi Micah Greenstein. "The shin
is replicated four times, to represent the four matriarchs of the
Jewish people, and the 12 flames represent the 12 tribes of Israel. We
now have a meaningful synagogue image to project not only to the Jewish
community but to the entire community of faith."