Amy Asin

Amy Asin

Amy Asin (she/her) is the URJ’s Vice President and Director of Strengthening Congregations. She is a past president of Congregation Beth Am in Los Altos Hills, CA, and a former board member of URJ Camp Newman. Asin holds an MBA from Harvard Business School and spent 15 years consulting to Fortune 500 businesses with Booz, Allen & Hamilton.

After Colleyville: A Renewed Focus on Synagogue Safety and Security

Amy Asin
Last Saturday, amid what should have been a peaceful Shabbat, our global Jewish family watched in horror as news emerged that members of Congregation Beth Israel, a Reform synagogue in Texas, were being held hostage by an armed gunman. After an 11-hour standoff, we breathed a collective sigh of relief and profound gratitude upon learning that all four hostages, including Rabbi Charlie Cytron-Walker, were finally free.

The 4 Best Principles of Congregational Governance

Amy Asin
Rabbi Esther L. Lederman
According to conventional wisdom, congregations will look different in 10-15 years. If this is the case, we need leadership that can come together to actively create our future. Otherwise, we will be reacting passively to forces and trends, and are less likely to be successful.

What is the Right Dues Model for My Congregation?

Rabbi Esther L. Lederman
Amy Asin
One of the requests we frequently get from congregational leaders, even more so since the onset of Covid-19, is for clarification about emerging revenue structures of Reform congregations. In particular, many want to understand the existing dues models. In this post, we highlight in broad strokes the dominant dues models, and then lay out some questions we believe leaders need to consider if they are thinking of adjusting or changing their current model.

Cheshbon Hanafesh for Your Congregation

Amy Asin
The High Holiday season is an important time of personal and communal reflection, including your congregation’s leadership. This can also be a time of reflection for your congregation’s leadership.