Amy Asin

Amy Asin (she/her) is the URJ’s Vice President and Director of Strengthening Congregations. She is a past president of Congregation Beth Am in Los Altos Hills, CA, and a former board member of URJ Camp Newman. Asin holds an MBA from Harvard Business School and spent 15 years consulting to Fortune 500 businesses with Booz, Allen & Hamilton.

Man blowing a shofar high into the air in front of a white background

High Holidays

How Can Congregations Be Secure and Communities of Belonging at the Same Time?

Amy Asin

C.E. Harrison

August 6, 2021

We want everyone in our communities to feel safe, including those from marginalized backgrounds, and therefore we must acknowledge that the best security practices are unified with principles related to diversity, equity, and inclusion.

Yom Kippur

Being Together in Community Again: What Every Congregation Needs to Know

Amy Asin

July 13, 2021

Last year, we talked about it being a High Holidays like no other. And this year we are faced with the same opportunity – to create something that has never before existed.

Strengthening Congregations

It’s Pew Time. Is it also Phew Time?

Amy Asin

June 14, 2021

The unveiling of the Pew Study of Jewish Americans is a moment of both trepidation and excitement for those of us who are working in the Jewish community – paid or volunteer

People standing in formation of a Jewish star with US flag in the background

Racial Equity, Diversity, & Inclusion

First Thoughts on the Latest Pew Research Center Study on Jewish Americans

Amy Asin

Yolanda Savage-Narva

May 11, 2021

In the days and weeks ahead, much will be written about the Pew Research Center’s "Jewish Americans in 2020." Having just received the full study today, we are still absorbing its findings. The Pew data is likely to provide a wealth of information that can be a useful resource for understanding many aspects of our community

Strengthening Congregations

Ensuring the Sacred and the Ethical in Sacred Partnership

Amy Asin

The URJ offers resources that address the challenges of building sacred partnerships and leading our institutions at this moment in time. We strongly suggest that you take a look at them and begin to apply what makes sense to ensure that you put as much care into how healthy your organization is emotionally as it is physically. Many of these are offered in partnership with movement partners.