Amy Asin

Amy Asin (she/her) is the URJ’s Vice President and Director of Strengthening Congregations. She is a past president of Congregation Beth Am in Los Altos Hills, CA, and a former board member of URJ Camp Newman. Asin holds an MBA from Harvard Business School and spent 15 years consulting to Fortune 500 businesses with Booz, Allen & Hamilton.

Line of wooden pegs shaped like people against a blue background with one peg moving upward against a yellow arrow as if to signify leadership

Leadership Development

This is the Very Best Way to Start Your Term as Congregational President

Amy Asin

March 1, 2021

This year's conference will cover topics that address the need to balance maintaining a strong congregation for today while leading change for the future, plus the dilemma of dealing with the urgency of the pandemic and long-term challenges to congregations.

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Congregational Benefits & Services

Helping Texas Communities Following Winter Storms and Power Outages

Amy Asin

February 18, 2021

As the magnitude of the damage and devastation to communities in Texas following widespread power outages continues to grow, there is a need for action and tangible aid to support those who were affected by the storm.

White railing with an EMERGENCY EXIT ONLY sign in red

Strengthening Congregations

6 Things You Should be Doing to Improve Your Congregation’s Security

Amy Asin

February 15, 2021

Tthere are critical tasks to be done to ensure congregational safety and security both now and as we reopen. The results of the URJ’s synagogue security survey points to six things you should be doing to make sure you're prepared.

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Benefits and Services

8 Helpful Communications Tools Included in Your Congregation’s URJ Membership

Amy Asin

January 26, 2021

As you plan your communications for the coming year, make sure you take advantage of these resources that are available to your URJ member congregation

Three panel cartoon of a moderator asking a crowd Who wants change with all hands up and then who wants TO change with all hands down and then Who wants to lead change with the room suddenly emptied out

Congregational Benefits & Services

Reflecting on COVID-19: A New Tool to Support Change in your Congregation

Amy Asin

October 20, 2020

The URJ Covid-19 Reflection Tool is available now. It gives your leadership team an opportunity to go through a multi-step process on your own or, if you choose, with a URJ facilitator.