“Sooner. Stronger. Deeper. Longer.” That’s the motto that guides Nancy Bossov through her work as an early childhood education and engagement professional. Now the director of early childhood education at Temple Israel in New Rochelle, N.Y., Nancy came up with this motto while serving as the director of early childhood education at the Board of Jewish Education of Greater New York. In practice, it means that engaging families in congregational life sooner rather than later fosters stronger connections to the congregation. This leads to a deeper experience for members, which translates into longer member-synagogue relationships.
Almost all synagogue leaders are concerned with their congregations’ membership numbers, and those same leaders report drastic drop-off rates for families whose children have completed their formal religious education. Although there isn’t a magical cure-all for membership retention, early engagement has proven to be a successful tactic.
Knowing this, the URJ gathered leaders from 28 congregations to participate in two early childhood-related Communities of Practice, Successfully Engaging Families with Young Children and Pursuing Excellence in Your Early Childhood Center. For 18 months, these leaders explored strategies and programs for achieving that “sooner, stronger, deeper, longer” member connection.