by Marilyn E. Gootman
Congregation Children of Israel is a 150-family congregation in Athens, GA. As a small congregation, we were looking for creative ways to welcome and engage families with young children, one of our target membership demographics. The answer came in the form of PJ Library®, which enables us to offer book subscriptions to local families raising Jewish children ages six months to 8 years.
Our congregation joined the program in 2007, and it has been a huge success. The fact that we could now offer something to families with young children at no charge and with no strings attached proved to be an offer too good to refuse. Within a year and a half, our young family memberships grew by 66%, and ever since, young families have consistently represented a sizable percentage of our new members. At the same time, community members have grown to appreciate our success in engaging young families, and “PJ parents” have gone on to become congregational leaders, improving the overall congregational attitude toward young families.
Of course, joining the initiative didn’t come without challenges. The first was obtaining financial support to fund our congregation’s participation. As the synagogue’s PJ Library® coordinator, I approached congregants, non-members, the sisterhood, and the rabbi for donations; the Harold Grinspoon Foundation matched the funds we received. Although fundraising is still an ongoing challenge, it has gotten easier since our congregation received a PJ Library®-URJ-WRJ Partnership Grant – but more on that later.