marketing

marketing

Young woman pressing play button on screen

Learn how a small synagogue with a reputation for being stodgy and predictable, sold its building and used the capital to reinvent itself in the community.

Aaron Bilgrad
Aerial view of two individuals working together on computers surrounded by coffee and other technology

Share your work, trust your colleagues, and experiment with new tools and policies. Your new collaboration software will only work if you are collaborative, and if you work out loud.

Larry Glickman
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This year, Yammer played a key role in the successful planning for Biennial, and we have seen it used in key, necessary ways.

Larry Glickman
Woman in a floral blouse sitting at an open laptop with a mug of coffee

A new URJ resource rounds up the best advice available online for helping congregational leaders grow and strengthen their social media presence.

Robin Riegelhaupt
Hand holding a smartphone displaying the home screen of the Twitter app

Go ahead: Be creative. Browse other congregations’ accounts for ideas and inspiration. And above all else, don’t be afraid to make your account unique, interactive and fun!

Kate Bigam

by Ron Wolfson

As one who has worked in the field of synagogue transformation for more than 20 years, I am often asked, “What are the vital signs of a healthy congregation?” Here are seven vital signs I look for in taking the pulse of a community: