Learn more about this exciting new platform, where Reform congregational leaders connect with colleagues and peers who have similar concerns, interests and responsibilities.
These days, nearly everything has moved online, including the art of socializing. Congregational leaders know that to remain in touch with and connected to their members (and those they’d like to see join their congregation), their online presence must include active social media channels. With rapidly changing technology, though, it can be difficult to know how to be successful on social media.
That’s why the URJ has created “Communicating in the 21st Century,” a new resource in The Tent, the communications and collaboration platform for Reform Jewish leaders. This new resource rounds up the best advice available online for helping congregational leaders grow and strengthen their social media presence, including best principles for congregational usage, guidance from social media professionals, and links to more than two dozen articles, presentations, and other documents that will help synagogue leadership to navigate Facebook and Twitter, in particular.
Social media strategists quoted in the resource include Kate Bigam, the URJ’s social media and community manager, and Lisa Colton, founder and chief operating officer of Darim Online, an organization dedicated to helping organizations succeed in the digital age. Colton advises congregational leaders to consider three broad areas of social media when developing their synagogues’ online policies and practices:
The resource also includes information about crisis communications, social media usage policies (including photo permissions), and a sample policy on cyberbullying.
“Communicating in the 21st Century” provides a perfect starting point for your congregation to create a more engaging and dynamic social media presence that will best appeal to current and prospective members. Check it out – and we’ll see you online.