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You might’ve already seen the news: After 11 years of creating groundbreaking Jewish content online, BimBam (founded as G-dcast) announced today that it will cease active operations this spring. For more than a decade, BimBam has used vibrant digital storytelling to spark connections to Judaism for learners of all ages.
This is, of course, a loss to our community, as BimBam’s lively digital content – from parashiyot to holiday videos and everything in between – is truly innovative, creative, and invaluable to Jewish educators and parents alike.
But there’s good news, too. We at the Union for Reform Judaism are honored to announce that BimBam’s library of more than 400 original videos will remain online and will soon be integrated onto our educational website, ReformJudaism.org.
A pioneer in the field of Jewish digital storytelling, BimBam has always practiced radical generosity, sharing their content widely through partners within the Jewish community to help maximize their reach. We at the URJ are dedicated to retaining and continuing BimBam’s vibrant legacy, and we feel deeply honored to serve as the gatekeepers of their award-winning content – ensuring that their work continues to spark connections to Judaism and to inspire the next generation of Jewish digital storytellers.
Founded in 2008, BimBam was inspired by creator Sarah Lefton’s self-education journey as an adult who grew up with a frustratingly minimal Jewish literacy. With a background in media production, Sarah decided to share her Jewish learning experiences through short animated videos that featured teachers, rabbis, and artists. BimBam’s groundbreaking content, featuring animation and live-action storytelling, won numerous awards from philanthropy and community organizations.
Truly, BimBam’s accomplishments are staggering, including:
In a press release announcing this news, URJ President Rabbi Rick Jacobs said:
“The BimBam library is rich, entertaining, and welcoming to everyone who wants to learn more about Judaism, and we’re honored that ReformJudaism.org will continue to keep the content available to the most people. Many Reform educators, clergy, and creative artists contributed to these superb videos which are powerful tools and conversation-starters for all audiences including individuals of all ages and backgrounds, families with young children, and the Reform movement’s network of educators and youth professionals to share with their students.”
BimBam’s outgoing Executive Director Jordan Gill summed up the transition:
“Jewish education is a core mission of our peoplehood. We sought to make digital storytelling accessible to Jews looking to learn more about who they were and their heritage. BimBam always pushed the envelope to try new ways to engage. We are pleased that the content will live on through ReformJudaism.org and inspire the next generation of Jewish digital storytellers.”