Amy Asin

Amy Asin

Inside Leadership
Hurricane as seen from overhead

As we watch the predictions and follow local authorities’ preparations for Hurricane Dorian, the URJ stands ready to assist congregations before, during, and after this expected storm.

Please stay in touch and share updates as you are able in the Hurricane Dorian group in the Tent. We have learned that by continually assessing the situation on the ground, we can determine – with your communication, of course – the best ways to rally the entire North American Reform Jewish network to support your congregation and local community.

This support could include: A list of...

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8 Principles that drive strong congregations

All congregational leaders are looking for the magic formula to success, the one that will ensure that their members are happy, engaged, and Jewishly fulfilled, and that their budgets are balanced. Though there’s no one-size-fits-all solution, there are a few tried-and-true organizational approaches to strengthening congregational life - and we at the Union for Reform Judaism are happy to share what we’ve learned by working with you through Communities of Practice, Leadership Institute programs, and other engagement opportunities.

Through this work, we’ve identified several themes...

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Hurricane as seen from overhead

As we watch the predictions and follow preparations for Tropical Storm (as of now) Barry, the URJ stands ready to assist congregations before, during, and after this expected storm.

Our primary message right now is for congregations in the predicted path of the storm to please stay in touch and share updates, as you are able, in the Tropical Storm Barry Response Group in The Tent. We have learned that by continually assessing the situation on the ground, we can determine the best ways to rally the entire North American Reform Jewish network to support our congregations and local...

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Pair of feet in white sneakers and blue pants seen from above, with three chalk-drawn arrows in front: one pointing left, one pointing right, and one pointing straight ahead

It’s July, so across North America, many congregations are welcoming new presidents. If you are one of them, mazel tov!

No doubt, you’re proud to be leading your community, but you’re probably also feeling a bit overwhelmed. I know those feelings well because about a decade ago, I was in your shoes. As the new president of Congregation Beth Am in Los Altos Hills, CA, I was excited about the ideas and plans my sacred partners and I had for our congregation, but I was aware, too, of the tremendous work necessary to lead a congregation.

The good news is the Union for Reform...

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Outline of a person pushing against falling dominoes

Most congregational leaders – when seeking to adapt their congregations to current realities and in order to bring in new members and/or create a sustainable financial situation – ask what new programs they should add or what new outreach they should do. As part of these generative conversations, it is also critical to ask the question: “What should we stop doing?”

In order to free up resources to do new things, you must either raise more funds, train more volunteers, or find something to stop doing. Simply layering more work upon overburdened clergy, staff, or volunteers won’t...

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